July Systems’ Mi™ “Mobile Internet” Platform help brands publish and distribute on the mobile internet, monetize inventory, and personalize services for consumers. . The industry’s first Mobile 2.0 publishing platform for Media, Entertainment, News, and Sports brands – it enables them to simultaneously distribute to the mobile web, mobile app stores, and carrier decks.
Components of the Mi™ Platform are:
Publishing & Distribution
The Mi™ Platform provides centralized control and flexibility to maintain a fresh and dynamic offering to the consumer. It features the industry’s most comprehensive, easy to use editorial and management toolset, and allows brands to manage their services across the mobile web, app stores and carrier decks.
Ad Management
The Mi™ Platform's Ad Management component provides central management of advertising and consolidated reporting across distribution channels and ad networks.
User Management and Personalization
The User Management and Personalization component enables publishers to engage directly with their consumers. Mi™ box, July’s patent-pending service, allows publishers to provide compelling personalization and notification services that radically increase usage and stickiness. | 
