July Systems’ Mi™ Channel is the industry’s first mobile 2.0 platform. It powers direct to mobile channels for media – news, sports, business, and entertainment brands. These user-centric mobile internet channels result in significantly increased usage and advertising inventory, and for consumers - live, personalized, interactive and multi-media experiences.

Mi™ box within Mi™ Channel is an innovative feature for mobile internet portals. It provides personalized notifications for mobile internet users on their favorite sites.  Mi™ box enables one-click access to a user's favorite topics and interests. It allows users to receive recommended content from friends, and instantly alerts them with text messages, when updates are available - exponentially increasing stickiness.

Mi™ Channel is offered in four editions, specially built for news, sports, business, and entertainment portals on mobile.  Some of the most popular brands in the world are powered by Mi™ Channel. They include in the United States: CBS Sports, Vh1, Fox Entertainment Group – Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, NBA, NASCAR, Indy Racing League, Lifetime, and in India: NDTV - NDTV Profit, NDTV Cricket,
Network 18 – IBNLive, Moneycontrol, CricketNext, and HT Media’s Mint – an exclusive partner of the Wall Street Journal.