July Systems’ Mi™ Platform provides end to end solutions that enables brands publish, distribute, monetize inventory and personalize services for consumers on the mobile internet.
The Mi™ Platform is the industry`s first next generation Mobile 3.0 publishing platform that offers innovative features such as cross-platform publishing & distribution, freemium model based monetization and personalized push based customer relationship management.
Publishing & Distribution
The Mi™ Platform provides centralized control and flexibility to maintain a fresh and dynamic offering to the consumer. It features the industry’s most comprehensive, easy to use editorial and management toolset, and allows brands to manage their services across the mobile web, app stores and carrier decks.
Monetization
The Mi™ Platform's Ad Management component provides central management of advertising and consolidated reporting across distribution channels and ad networks.
Customer Relationship Management
The User Management and Personalization component enables publishers to engage directly with their consumers. Mi™ box, July’s patent-pending service, allows publishers to provide compelling personalization and notification services that radically increase usage and stickiness.
