Mi™ Channel from July Systems Powers NASCAR.COM Mobile Portal
Leading Media Network Now Offers an Enhanced User Experience
for NASCAR.COM Consumers on the Mobile Internet
Atlanta, GA - October 8, 2008 - July Systems has partnered with Turner Sports to launch Mi™Channel services on the NASCAR.COM mobile portal, which can be accessed through any mobile phone at www.nascar.com. The new mobile portal allows fans to access NASCAR news, standings, driver information and updates anytime and from anywhere. The mobile portal also provides up-to-the minute race coverage through the race center section, which provides live updates of the action on the track. NASCAR.COM, the official site of NASCAR, is operated by Turner Sports in partnership with NASCAR.
July Systems is a leading mobile media company, and is a pioneer in the space with several major media brands among its customers. July's Mi™Channel Platform powers mobile channels for popular news, sports, business, and entertainment brands.
"We're excited to partner with NASCAR.COM, to offer personalized and user-friendly Mi™experiences on mobile to their users," said Rajesh TS Reddy, CEO, July Systems. "July's Mi™Channel helps create user-centric mobile Internet portals that result in significantly increased usage and advertising inventory. We'll continue to work with Turner Sports to roll out several enhancements on NASCAR.COM soon"
"The new NASCAR.COM mobile platform offers an enhanced interactive mobile experience for on-the-go NASCAR fans to keep them connected to the sport at all times," said Matthew Hong, vice president and general manager of sports digital at Turner Sports. "In partnership with July Systems, we will continue to innovate and expand NASCAR.COM mobile offerings."
The NASCAR.COM mobile platform includes:
Live race center - Sports fans can follow live races on their mobile phones through the race center section, which offers a live leaderboard, and racing schedules. During the race, users are able to interact with other fans by posting comments.
Personalization with My Driver - NASCAR fans can follow their favorite drivers at all times through the My Driver section which gives stats such as rankings, points and earnings.
User-centric experience - Mobile users across carriers and devices are indentified and authenticated, allowing the NASCAR.COM portal specifically format content for fans' mobile devices
.
Polls - NASCAR.COM users can participate in polls and surveys, by posting responses to poll questions via their mobile phones.
For a quick glance at NASCAR.COM on mobile, visit http://www.julysystems.com/media_kit/nascar/Nascar.jpg .
For more information on July or Mi™Channel, visit www.julysystems.com
About July Systems | Mi™- My Mobile Internet
July Systems is a leading mobile media company. July's Mi™Channel, the industry's first mobile 2.0 platform, powers direct to mobile channels for media, sports, business, and entertainment brands. These user-centric mobile Internet channels result in significantly increased usage, advertising inventory for publishers and an engaged opportunity for advertisers. For consumers, Mi™Channel provides live, personalized, socially networked, interactive and multi-media experiences.
A pioneer in mobile Internet products, July Systems' multi-domain team has over a decade of experience in building and launching mobile Internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. The Mi™Channel Platform powers some of the most popular brands in the world. They include in the United States: CBS Sports, Vh1, Fox Entertainment Group - Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, Indy Racing League, Lifetime, and in India: NDTV - NDTV Profit, NDTV Cricket Network 18 - IBNLive, Moneycontrol, CricketNext, and HT Media's Mint - an exclusive partner of the Wall Street Journal.
www.julysystems.com
About NASCAR.COM
Turner Sports acquired all of NASCAR's interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. NASCAR.COM is one of the fastest growing sports league sites on the Web, consistently ranking among the top three sport sites on the Internet. In 2003, NASCAR.COM was awarded an Emmy® by the National Television Academy for its TrackPass with PitCommand application and was nominated for an Emmy® in 2007 for TrackPass RaceView.
Turner Sports, Inc., a Time Warner company, presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS and TNT,Turner Sports' line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, PGATour.com and PGA.com. Turner Sports also manages NBA Digital, which includes NBA TV, NBA.com, WNBA.com, NBADLeague.com and NBA League Pass.
Media Inquiries:
Chantal Le Claire
3Screens
+1 858 454 6090 | chantal@3screens.tv
Kelvin Rowlette
EVP, Sales and Business Development
July Systems
+1 650 888 8687 | kelvin@julysystems.com
Megan Bondi
Turner Sports Public Relations
+1 404 827 0297 | Megan.bondi@turner.com
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