Lifetime Networks Selects July Systems to Deploy Mobile Portal
Santa Clara, CA, Oct 22 2007 – July Systems, the premier provider of mobile solutions for media, entertainment, and sports brands, announced it has been selected to deploy a mobile portal for Lifetime Networks, the leader in women’s entertainment and one of the top-rated basic cable television networks. July will enable Lifetime to leverage its brand through extensive content and programming information providing users anytime anywhere access to personalized services and promotions on their mobile phones. The mobile portal is expected to be available to subscribers of all major North American operators including AT&T, Verizon, Sprint, and T-Mobile among others.
Lifetime’s mobile portal will be designed to offer users a rich multimedia experience with compelling features such as interactive games, polls and blogs, lifestyle content, the latest show news and TV schedules, daily horoscopes, and photo galleries. Users will also be able to sign Lifetime’s important breast cancer awareness petition as well as enter sweepstakes via their mobile phone.
“The Lifetime mobile portal will give users a personalized new way to interact and build out our community around the Lifetime brand. Consumers will be able to stay in touch with their favorite shows and topics anytime and anywhere,” said Kimberly Dobson, Vice President Business Development, Lifetime Networks. “We selected July to power this initiative as their solution allowed us to provide an integrated brand experience to our users while allowing us to extend our advertising relationships from our TV and online properties to mobile.”
The Lifetime mobile portal is powered by July’s SmartMedia Solution a comprehensive managed mobile solution for media and entertainment brands. This solution offers Lifetime and its users a host of rich features:
- GUI-based tools such as the Smart Portal Manager that provide complete editorial control to Lifetime’s producers to create and update the mobile portal quickly and easily
- Ability to deliver a full range of services including live information feeds, downloadable content, interactive services, flipbooks, video clips and more
- Interactive services such as polls and blogs to build a highly-engaged viewer community
- Services that allow viewers to keep track of shows, new content, promotions and offers
- A patent-pending, branded “Smart Launcher” on users’ phones to give them one-click access to the Lifetime mobile portal, resulting in easy discovery and repeat visits
- Ability to support consumer acquisition through multiple modes including on-deck, off-deck, and SMS, Web, TV or print campaigns
“July Systems is pleased to partner with Lifetime to deploy their mobile portal,” said Derek Peachey, VP of Sales & Business Development, July Systems. “The Lifetime mobile portal will leverage the powerful features of July’s SmartMedia Solution to engage the Lifetime audience, increase viewership for Lifetime, and set a benchmark for the way media and entertainment brands should extend their presence to mobile.”
About Lifetime Networks
LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.