User Management & Personalization  
SmartPhone Cannot Be ignored

It is well established that smartphones are big - their high adoption and usage are evidence of this.  At this time they account for 33% of all devices worldwide and their market share continues to grow*.

  • The Apple iPhone leads the pack - it accounts for over 50% of US smartphone usage*
  • In only 3 months, Android devices captured a 5% market share* 
  • The new BlackBerry App store launched at CTIA Wireless 2009 has a ready user base of BlackBerry device users 
  • Nokia’s Ovi App store is to launch in May 2009
  • The latest smartphone entrant, Palm Pre, is launching this summer
Enthused by the widespread usage, major advertisers are willing to pay a premium for smartphone ad inventory.  The revenue potential of paid apps is also significant.

Challenges for Publishers
  • Create unique and appealing experiences
    Cut through the clamor
  • Sustain usage and engage with users to build loyalty Only 20% of iPhone apps downloaded are used the next day **
  • Innovate around the capabilities of each smartphone platform
    Location, Push Notifications, Accelerometer , Speech Recognition , Contact Integration
  • Manage inventory within and across each of these platforms
    Multiple Ad Networks, Multiple Ad Models, Direct Sales, Sponsorships
  • Choose the right business models across these platforms
    Free, Paid or ‘Freemium’

Mi™ Platform for Smartphones

July Systems’ Mi™ Platform  addresses the needs of publishers as they engage with consumers on the smartphone platforms . Listed below are key features that enable publishers to maintain leadership in the market and manage a cost effective smartphone program
One size does not fit all Personalize your services and increase usage with Mi™ Box Industry’s First Drag & Drop Toolset for managing smartphone apps
The Mi™ Platform’s Publishing & Distribution Studio
Innovative designs that result in immersive experiences
July’s application design team
 Reach out to your users.  Stay sticky
Push Notifications and Application Wake Up
Hard to manage inventory? Make advertising work for you
Consolidated ad management across ad providers and smartphone platforms
 Leverage the unique capabilities of each smartphone platform
The Mi™ Platform’s native app layer scales rapidly with each smartphone platform’s release
Learn the ropes. Gain App Store expertise quickly
Leverage July‘s established app program relationships
 Know your users – in ‘business time’ *** Comprehensive online reporting and analytics
 

CBS Sports iPhone Application - Case Study

The recently launched CBS Sports application showcases some of the best experiences for sports fans on the iPhone. It was rated the most popular sports application on Apple’s iTunes Store. Launched at the start of the NCAA March Madness tournament, it also was among the top free applications on the Apple store.

  Bracket View Embedded Video Game Casting Shake to Refresh
 CBS iPhone Application

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Contact Us

To schedule a consultation for July’s Smartphone Application solutions:
Call Mony Shetty at +1 646 378 2280, or write info@julysystems.com
* Admob Mobile Metrics - Feb 2009 , ** Pinch Media – App Store Secrets Feb 2009 , *** ‘Business time’ means getting the right information quickly enough to add value now
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